I recently had a call from a customer that needed some help with his console registration. Once a console is registered (via Serial Number) on their official website, goodies, newsletters and 'points' are given to the user.
The registration usually asks for the User details. The client was confused whether he should type in his actual Date of Birth or the Console's Date of Birth.
Apparently he was going to enter today's date as the console was 'born' today.